So androgynous model Andrej Pejic is now modeling push-up bras for Dutch department store Hema.

I’m kind of on the fence with this one because of what the daily mail said…

In fact, the Serbian-born, Australian-raised supermodel is a clever choice.

Not only does Mr Pejic make headlines with every campaign he does, his notable lack of cleavage proves that Hema’s new bra can give even the flattest chests some shape.

-The Daily Mail

Its kinda of false advertising in a way? Sort of like Kim Kardashian’s ad for a home laser hair removal device even though she’s told the world that she’s hairless and has been for years. Therefore meaning the product she was hawking wasn’t or couldn’t be used.

So how can Andrej use a bra with no boobs? Then again, this story is all over the internet already…making Hema a bigger name.



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